Rani Zaver

Details

Client: Rani Zaver
Industry: Fashion (Indian Saree Retail & E-Commerce)
Location: Austin, Texas, USA
Website: ranizaver.com
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About The Brand

Rani Zaver is an Austin-based saree boutique that curates Indian sarees with a contemporary global appeal. From classic Banarasi weaves to modern party silhouettes, the brand celebrates Indian craftsmanship for customers across the USA.

Their vision:
A digital presence that feels just as graceful as the sarees they offer.

The Challenge

  • Present their sarees with a rich, high-end visual identity
  • Offer a smooth browsing experience for a global audience
  • Communicate trust, authenticity, and craftsmanship
  • Function as a foundation for scalable e-commerce in the future

Our Creative Direction

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  • Elegance in Simplicity: A soft, minimal layout allowing saree textures and colors to take center stage.
    Clean whitespace, warm undertones, and refined typography elevate the brand’s premium appeal.

  • Story-Led Presentation: Each collection is showcased with care, subtle transitions, curated imagery, and a narrative-driven flow that guides the visitor through the brand.

  • Effortless Navigation: From category discovery to browsing individual styles, the user journey is smooth, intuitive, and mobile-optimized for shoppers across the USA.

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